Is the iPod Touch being marketed as a social device ? With new and increasing ways of communicating with friends through this device its almost equivalent to a phone. In fact if it weren't for the lack of 3G, it could have been used as a phone. And not just any ordinary phone. An advanced touchscreen phone with internet capability and hundreds of thousands of applications and games to choose from. iMessage for messaging services. Skype and Facetime for calling ( video or audio calls ), Game centre for playing games and sharing scores with your friends, Camera for taking and sharing photos and Facebook, twitter and other social networking applications are also quite easily available ( generally as free apps ). Its possible that this is, intentionally or unintentionally, Apple's new method for marketing the Device. And its working.